4 Important Factors to Keep in Mind When Designing Promotional Items

JANUARY-1When your company has an event or is celebrating something, it’s very likely that you have plans to distribute promotional items in an effort to extend your reach or keep your brand top-of-mind. But like the actual campaign or event itself, the promotional item also needs careful planning for you to get the most bang for your buck.

When you start planning, don’t forget to consider the following factors:

There’s a reason why food giants generously use the color red in their promotions. When creating their logos and materials, their design choices definitely went through a rigorous process with multiple approvals. Expert artists and designers likely spent hours combing through every pixel of the copy to make sure that it induces the correct emotion in their prospective customers.

Why is this?

It’s because different colors elicit different emotions from people. Blue brings calmness, purple gives you a sense of luxury, and in this case the color red is fun and exciting.

You want people to connect your brand to positive feelings like trust, warmth, and joy. So take advantage of color psychology to evoke the correct emotions in your clients.

Why are you making promotional items?

To promote your brand of course! And the simplest and most efficient way to do this is by adding a logo on whatever you’re making.

Note though that you shouldn’t just randomly slap your logo on that hard drive or shirt. It does take some planning to maximize its effects. Size, position and color all need to be considered. How big should it be to be visible but not be an eyesore? Where exactly should it be placed so that it isn’t easily covered? Does it pop out or blend in with the background of whatever color you chose for the item?

All these questions need to be answered before you finalize the design.

Depending on your item, you can sometime select the material it’s made of and what material you use can also say a lot about your brand.

For example, compare a light cloth pouch to one made from waterproof nylon. Depending on the design, the cloth pouch can demonstrate practical femininity or organization. In contrast, a waterproof pouch can denote travel and adventure.

Aside from the message it could send, the choice of material also greatly affects the production price of the item. Make sure to take your budget into consideration when making your choice.

Presentation matters a great deal when giving gifts, whether they are personal or promotional. During Christmas, a festive wrapper adds to the excitement of opening a gift, while a reusable paper bag with your company’s logo can be kept and might reach more people when used again. More often than not, tastefully decorated packaging will leave a positive impression of your brand in your clients’ minds.

Make sure you put some effort in designing whatever you want to make.

4 Smart Ways to Promote Your Business with Christmas Giveaways


Christmas season is upon us, providing many exciting opportunities for businesses to market their products in special ways. What’s a great promotional material that your clients actually look forward to receiving? Free items in a Christmas giveaway!

Ditch the old marketing megaphone and step away from tired holiday promotional trends. A Christmas giveaway gives you the opportunity to communicate with a huge holiday-obsessed stampede and turn these casual visitors into lifetime clients.

Here’s how to use Christmas giveaways to promote your business:

1. Let your clients know
If you already have loyal repeat customers, let them know about the giveaway. Chances are, if they already trust your brand – they’ll be thrilled to get a chance to receive something from you for free. You can make a post on social media or send an email announcement to inform them about the giveaway.

2. Encourage virality on social media
A unique or humorous promotional item will encourage recipients to share it on social media. This is where your giveaway can get the most traction. If your item piques the netizens’ interests, they are more likely to look your business up. Don’t forget to incorporate a witty holiday-related hashtag on your giveaway post for added appeal.

3. Give updates throughout
While your Christmas giveaway is in full swing, be sure to update clients about your free item. Use social media to help create buzz. Getting people excited about your item will keep you a top-of-mind brand throughout the season.

4. Shine a spotlight on your clients
When you see clients posting about your giveaway on social media, ask for permission to repost their photos (with a corresponding tag) on your official account. Likely, they’ll be thrilled about the exposure. This may also help you reach a new audience, as the people on your client’s friends list may see your post. This can become a gateway for them to get to know your brand.

Keep those tips in mind as you host Christmas corporate giveaway. For more ideas make sure to check out Gift Solutions. Whether it’s a product launch giveaway, a corporate event souvenir, a sales rally memorabilia, a holiday or Christmas gift, our products are designed with elegance, sophistication and simplicity — all within your budget. For more information, you may call our hotline at +637-8641 to 42, or send us an e-mail via info@giftsolutions.ph

How to Choose the Right Promotional Items to Create Brand Awareness


Believe it or not, there’s a right and wrong way to use promotional items to promote your business. Most businesses try to create brand awareness by random products and then giving them away to as many people as possible, leaving product reception to pure luck.

There is a better business practice than merely leaving it to chance. It is instead advisable to take a more strategic approach towards using promotional items.

Here are a few tips that will help improve your business’s chances to get good return on investment from promotional items as part of your marketing campaign.

1. Have clear campaign objectives before you purchase your promotional products.
You need to identify what goals you want to achieve from using promotional products. As far as marketing objectives go, you should ask yourself if you want to: (a) promote brand awareness for your business, (b) gain more lead inquiries for your business, or (c) initiate more sales for your business.

Whatever your objectives may be, your return on investment should directly correlate with your business’s marketing activities.

2. Choose the best promotional products for your target audience.
The promotional product that you select must be relevant to your target audience and the actions they want to pursue. For example, IT specialists will appreciate receiving a new laptop case, while clients in administrative positions might be more interested in a customized planner. If you have a younger audience, you may opt for custom buttons and pins. They’ve recently become a trendy fashion statement.

3. Aim to generate profit from your business’s promotional activities.
Don’t just simply shell out funds to promote brand awareness. Choose a specific market as your target audience and recognize how you can integrate a promotional product into their customer experience. Understand the needs and wants of your audience, build an angle that will increase their desire for what you have to offer, and then pitch it to them in the most compelling way.

For example, a store can give away a “free gift” after a set number of purchases. This is a great way to promote continued purchases while adding value to your brand. To get the best results, the promotional item needs to be unique and desirable. Many businesses have used items like limited-edition planners and mugs to create social media buzz, resulting in free online promotion.

With these accessories in mind, feel free to check out Gift Solutions for your corporate gift requirements. Whether it is a product launch giveaway, a corporate event souvenir, a sales rally memorabilia, a holiday or Christmas gift, our products are designed with elegance, sophistication and simplicity — all within your budget. For more information, you may call our hotline at +637-8641 to 42, or send us an e-mail via info@giftsolutions.ph or schedule an appointment in our office in Pasig City, Philippines.




Welcome New Employees with These Gifts

Welcome Gift

Do you remember your first day or week at work?

Whether it was amazing or simply awkward, the early days at a new job is always a memorable time for people in the workforce. Some companies, whether small businesses or big corporations, take great measures to welcome their new employees, while others don’t pay much attention at all.

There are actually several ways to acclimate a new hire. Some companies organize a lunch with the big bosses or with their team, while others show internal videos to further introduce their company. And then there are others who incorporate giving out welcome kits.

Employee Welcome Kit

Remember when you first started school and your parents packed your bag with items you might be needing on your first day? This is a similar concept to an employee welcome kit. It’s like a survival kit for the office, intended to give the new employee the tools and knowledge they would most likely need to get up and running in their new job as soon as possible.

Aside from the usual welcome letter and HR documents, a welcome kit usually contains several merchandise branded with the company’s logo or color. Here’s a list of possible items you can give out to your new hires:


Branded with your logo, give out a shirt to your new employee they could use for your company’s upcoming team building activity.

Coffee Mug

Whether your new hire is a morning person or not, they would for sure need a cup of coffee to get them going through their work day, right?


Your new employee’s first day will surely be overwhelming. Help them remember names, rules and details with a notebook or notepad branded by your company’s logo.

USB Flashdrive

Ditch the papers and save the environment by giving out a USB stick containing the standard documents you give out to new hires. This is something they’d definitely find useful. Add a more personal touch when you put in a video especially made welcoming them into the team.

By making new hires feel welcome on their first day, you’re increasing your chances for better employee retention in the long run. Giving out welcome kits sets the tone and lays the groundwork for a culture of gratitude.

Looking for gifts to welcome your company’s new hire? Gift Solutions has a huge selection of gifts to usher in the newest members of your team. Give your new hire a welcome kit that they would for sure find useful. Contact us by calling (+632 637-8641 to 42) or sending us an email at info@giftsolutions.ph.

4 Benefits of Giving Promotional Gifts

Promotional gifts have been a favorite for businesses to give out to their stakeholders for good reason. Marketing, PR, and even HR teams know that these giveaways create flair for representation. On top of that, these are visual and tactile advertisements that remind people what your business is and what you stand for. If you are still rethinking the value promotional gifts can bring to your business, here are four benefits to consider.

Promotional Gifts Increase Brand Awareness

Increasing brand awareness is often a hard task that requires you to get very creative with your marketing strategies.  Promotional products is a tried and tested way to increase brand recognition for your business.  When choosing promotional products, make sure to go with useful and attractive items your current and potential clients would want to use frequently while staying true to your brand’s identity.

Promo Gifts are Inexpensive

Promotional gifts are budget-friendly and inexpensive to make.  Aside from being inexpensive, it also allows companies more control over the market they want to reach.

Companies can personally distribute giveaways to potential customers, easily giving them the ability to increase brand loyalty, or at least keep it at a consistent rate.

Promotional Gifts are Tangible & Versatile

Compared to newspaper ads and radio mentions, promotional gifts are something stakeholders can hold on to and use every day.  These products can influence current and potential clients by keeping you top of mind in ordinary day-to-day moments – a recyclable bag used for their groceries, a free pen used for their meetings, an umbrella used to keep them dry, and the list goes on.

Get creative in coming up with the perfect giveaway that your stakeholders can use over and over in different moments of their day and reap the benefits of repeat exposure.  You would be surprised with how a well-thought-of promotional gift can consistently put your brand in front of potential customers.

Promotional Gifts are Flexible

Promotional gifts are flexible and can easily be modified according to your needs.  A lot of factors are considered when looking for the perfect promotional gift – target budget, recipients, distribution strategies, and compliance to brand identity among others.  Understanding your market and finding the balance between your priorities will help you come up with the perfect promotional gift.  Good thing there is a wide range of promotional gift options to choose from!

The product options are endless, and you can also be creative in how you use the items.  Promotional gifts may be given by itself or it may be part of customer loyalty packages, employee appreciation gifts, recruitment kits, or media event giveaways.  Promotional giveaways are the best option for your year-round marketing projects.