How to Create Brand Impact with Conference Gift Bags
Every major conference, summit, or convention has something in common: the organizers distribute corporate giveaways to participants or attendees. Whether it’s a product launching, a medical convention, or a high-level business conference — the most common giveaways is the Conference Gift Bag.
As a top choice for corporate giveaways, the conference gift bag must have these three features to make sure it helps create brand impact for your product, service or company.
1. Make it a “Smart” Bag
For effective corporate giveaways, one must choose a “smart” conference bag that has features that would impress both the organizers and the event participants.
It is time to go beyond the bag and see what’s in it. Your target client or customers will surely appreciate a custom-designed USB inside the bag that they can use to copy and store conference presentations and documents.
How about a conference bag that comes with universal chargers that they can use for their cellphones and other consumer gadgets?
Having these “smart’ items (appropriately designed with your company emblem) for your corporate giveaways program will help provide convenience to event participants while creating a very good impression on your company or product.
2. Make it a “Functional” Bag
Corporate giveaways must be functional. The average attendee in a conference or summit already has a large luggage and other stuff in hand, especially if they travelled from out of town or overseas. The last thing they want is another bag to carry.
However, if you make your conference bag truly functional, they will use it and appreciate your company for the freebie. To make it functional, make sure it has enough compartments inside that could be used to store their phone, laptop, chargers, and other must-have items.
The size of the bag also really matters. Can your target customers use the bag after the conference or event is over? For example, is it functional enough to be used as a hand-carry bag for overhead cabin storage of a commercial plane? Is it water-resistant just in case the conference falls under rainy season?
Paying attention to the details of functionality really helps in the long run. The more your bag gets used, the better it will be for your brand’s visibility.
3. Make it Trendy.
Last but not the least, make sure that your giveaway conference bag is trendy. Who wants to use an ugly, clunky bag anyway?
These days, especially if your target market includes Millennials, style with functionality is everything. The bag must be very functional while making the user look good and cool.
Are you hosting the event in summer or during rainy season? Is the venue at a hotel in the heart of the city or at a fancy beach-side resort? These details can help you choose the right style for your conference bag.
There is an art and science to choosing corporate giveaways that create a lasting, positive impact on customers or clientele. By following these simple guidelines, you can be sure to make a smart, functional, and trendy choice that makes you the preferred brand or company.