How Corporate Giveaways Increase Brand Recall
Corporate Giveaways have been proven effective in increasing brand recall because they help create positive emotions. Tapping into that emotional state triggers an emotional response that could translate into a purchase, a repeat purchase, and even word-of-mouth marketing.
When a consumer receives a free gift, it generates a deep sense of appreciation or gratitude. Using a simple but well-designed present, you can help a customer develop a positive emotion that they instantly associate with a certain product, service, or the company itself. This is why giveaways, big or small, helps create a lasting bond between a company and the people it serves.
Industry experts call it “Emotional Marketing” or a strategy in marketing communication that helps build a brand by appealing to a customer’s emotional needs and aspirations.
Imagine distributing corporate giveaways on Mother’s Day. Think of a gift that would instantly make you remember your mother. Do you need something that evokes childhood memories of getting ready for school? A bag/tote bag with your company’s trademark emblazoned on the bag could work. Or perhaps item that brings you back to the day when your Mom cared for you when you were sick? A small first aid kit with a company name or logo on the front would be a great idea.
The unique advantage of corporate giveaways is that you can give the customer just about anything and everything under the sun. The best part is, you or your company need not spend a fortune to create brand awareness and recall. It can be anything as simple as a coffee mug, a keychain, or even an umbrella. All these items are functional and can be used daily at home, in the office, or just about anywhere the customer is.
The simple truth is that corporate giveaways are a good investment because it answers the proverbial customer’s question of: “What’s in it for me?”
Once a company demonstrates a tangible expression of concern for customers, it never goes unnoticed. The simple act of giving a customer a useful item or product is more than a token of goodwill. It is a tool to spark their emotions which could lead to product or brand loyalty. In the end, both your business and your customer wins and everybody’s happy. This is how you increase and, more importantly, maintain brand recall that improves your bottom line.