Common Gift Items and What They Can Say About Your Brand

JANUARY-2

When choosing a gift, it is important to keep in mind that your recipients will associate whatever they receive with the gift giver. If they like it or find it useful, they’ll retain a good impression of your brand. Conversely, a badly thought-out gift could leave a negative impression and negate your previous efforts to win them over.

Aside from making a good or bad impression, different gift items can also say a lot about what your brand is about. It’s important to take this opportunity to cement your brand’s image in your clients’ mind.

With the wide variety of possible products to choose from, it’s not always easy to select the best item for your brand. To help you get started, we’ve listed down some common and practical ideas.

Tote Bags

Tote bags are a great gift idea if your product or service has something to do with the arts. Its relatively large size allows you to showcase your brand’s designing chops and the flexibility of what material to use gives you a measure of control over production costs. More importantly, it’s a practical gift that will surely be used especially by the environment conscious individual.

Umbrella

Large, sturdy umbrellas are a good promotional gift for your clients. In a tropical country like ours, umbrellas are always in demand and most people have one or two stored in the trunk of their cars in case of emergencies. Umbrellas also evoke a message of being prepared for temperamental weather;  and it’s the one gift you know your recipients will definitely keep!

Pouch

Depending on the material, pouches can send different messages. The overall size and design also play a big role in delivering what you want to say. A smallish femininely-designed pouch can be used to store essential make-up for on the go professionals, while a medium-sized canvas pouch can be used as a no-fuss lunch box.

Whatever the first impression a pouch delivers, its underlying message is always ‘stay organized’.

USB Storage Drive

You can never have too many USB storage drives. Students, office workers and even executives use them for work. Storage drives are the best way to carry around.

Its unobtrusive size but powerful storage capabilities have made it an essential part of the lives of many people around the world.

A USB storage drive tells your clients that you want to help them in their work in small but powerful ways.

Wine

Gifting good quality wine is one sure way to give your brand an air of sophistication. Another great thing about wine is that you can select them to tailor-fit the season or occasion. For example, a luxurious red or a celebratory champagne will go very well as gift to a wedding, while an easy to drink wine in a magnum bottle would be great to have at a party.

When it comes to picking wines, the choices are near limitless and you can show off your good taste by selecting the perfect wine to match your recipient’s needs.

Remember, gift giving is one of the best ways to show your appreciation while simultaneously promoting your brand in a much welcomed manner. Everyone loves receiving gifts, and everyone appreciates the person giving the gifts as well.