As a business, gift-giving can be fantastic when done properly. However, when done poorly, it can come across as unprofessional and might even ruin your business relationship with them. It’s not as simple as offering gifts to current or potential clients or business partners.
Before shopping for corporate gifts for your potential clients, take a look at these 5 mistakes and avoid them at all costs:
1. Inappropriate Gifts
With business gifts, it’s normal to experience hesitation and doubt as to what to give to clients and partners. Anything that could be deemed as sensitive topics should be off-limits. You don’t want to go buying something that is not only inappropriate but also offensive.
2. Not paying attention to gift presentation
Regardless of what’s inside, it’s still important to have these business gifts wrapped and presented nicely. Humans are visual creatures and our eyes are easily drawn to things that look good. Not paying attention to how your gift looks like would not help you and your business make a good impression to the recipients.
3. Follow the corporate guidelines
There are some companies that allow employees to accept gifts of small value, but there are others where it is prohibited altogether. In case you are unsure, it’s best to seek clarification on this matter with your client first or check with their human resources department. Respect their companies’ rules and this will surely strengthen your relationship with your clients.
4. Give corporate giveaways with your logos
However, when doing this, make sure that the recipients of your gifts will find them useful. Also, make sure that the printing should be of the highest quality, as this will be displayed or used by your clients, and you want them to remember you whenever they see your company’s logo on these gifts.
5. Keep the goal in mind
The purpose of gift-giving is to show appreciation and have people think of you when it’s time to do business. It is also a means of expressing gratitude to those who support your business.
Business gift-giving has long been practiced and is excellent for business. Offering useful and thought gifts to clients will help your business stand out, whether you’re a start-up or a big corporation. You can choose to be original for people to notice you, or offer trivial gifts which most tend to ignore. Regardless, you are the one to decide which way you want to steer your business.
As a last piece of advice: never forget to remove the price tag on your gifts!