4 Important Factors to Keep in Mind When Designing Promotional Items

JANUARY-1When your company has an event or is celebrating something, it’s very likely that you have plans to distribute promotional items in an effort to extend your reach or keep your brand top-of-mind. But like the actual campaign or event itself, the promotional item also needs careful planning for you to get the most bang for your buck.

When you start planning, don’t forget to consider the following factors:

Color
There’s a reason why food giants generously use the color red in their promotions. When creating their logos and materials, their design choices definitely went through a rigorous process with multiple approvals. Expert artists and designers likely spent hours combing through every pixel of the copy to make sure that it induces the correct emotion in their prospective customers.

Why is this?

It’s because different colors elicit different emotions from people. Blue brings calmness, purple gives you a sense of luxury, and in this case the color red is fun and exciting.

You want people to connect your brand to positive feelings like trust, warmth, and joy. So take advantage of color psychology to evoke the correct emotions in your clients.

Logo
Why are you making promotional items?

To promote your brand of course! And the simplest and most efficient way to do this is by adding a logo on whatever you’re making.

Note though that you shouldn’t just randomly slap your logo on that hard drive or shirt. It does take some planning to maximize its effects. Size, position and color all need to be considered. How big should it be to be visible but not be an eyesore? Where exactly should it be placed so that it isn’t easily covered? Does it pop out or blend in with the background of whatever color you chose for the item?

All these questions need to be answered before you finalize the design.

Material
Depending on your item, you can sometime select the material it’s made of and what material you use can also say a lot about your brand.

For example, compare a light cloth pouch to one made from waterproof nylon. Depending on the design, the cloth pouch can demonstrate practical femininity or organization. In contrast, a waterproof pouch can denote travel and adventure.

Aside from the message it could send, the choice of material also greatly affects the production price of the item. Make sure to take your budget into consideration when making your choice.

Packaging
Presentation matters a great deal when giving gifts, whether they are personal or promotional. During Christmas, a festive wrapper adds to the excitement of opening a gift, while a reusable paper bag with your company’s logo can be kept and might reach more people when used again. More often than not, tastefully decorated packaging will leave a positive impression of your brand in your clients’ minds.

Make sure you put some effort in designing whatever you want to make.