Choosing products, sending over your company logo, and hitting the Submit button – ordering promotional products in the Philippines seems pretty straightforward, right? However, there’s a little bit more to it than the steps listed above, especially if you want a final product that is high-quality, long-lasting and well-designed. In this article, we list 3 mistakes businesses need to avoid when choosing souvenirs and corporate giveaways for their next company event:
1. Choosing the Wrong Product
Make sure to know who your business’s target audience is and then opt for the appropriate product for the group. The souvenir you choose should appeal to their work habits, hobbies, lifestyle or interests. Ideally, the product you opt for should fit into your business’s overall marketing plan. Clever promotional products that do not mesh well with your company’s values or branding will not give you your money’s worth.
2. Going Generic
Picking a memorable, standout promo item always pays off. Not only does it leave a long-lasting impression on its recipient, but it also ensures brand recall that could last for many years. Custom branding is a wonderful way to make a good impression on your customers. Think out of the box. For example, create a custom-shaped USB flash drive or any other product that will surprise recipients.
3. Choosing a Cheap Promotional Item
It is perfectly true that businesses want their souvenirs to reach a large number of people. However, opting for an excessively cheap and low-quality product gives recipients of these items no reason to keep it around. Low-quality and cheap promo souvenirs break down, wear out and give out quite easily. It is advisable to avoid affecting your brand in a negative way by opting for cheap promotional items. Instead, choose an item that is likely to leave a long-lasting impression and that recipients will find useful.
Your options for souvenirs are endless and are only limited by your means and imagination. But, whatever you choose, make sure to always think of how it will affect your company perception in the long run. Take the time to select souvenirs for your company and there is no doubt that you will be happy to have avoided the mistakes listed above.
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