Common Gift Items and What They Can Say About Your Brand

JANUARY-2

When choosing a gift, it is important to keep in mind that your recipients will associate whatever they receive with the gift giver. If they like it or find it useful, they’ll retain a good impression of your brand. Conversely, a badly thought-out gift could leave a negative impression and negate your previous efforts to win them over.

Aside from making a good or bad impression, different gift items can also say a lot about what your brand is about. It’s important to take this opportunity to cement your brand’s image in your clients’ mind.

With the wide variety of possible products to choose from, it’s not always easy to select the best item for your brand. To help you get started, we’ve listed down some common and practical ideas.

Tote Bags

Tote bags are a great gift idea if your product or service has something to do with the arts. Its relatively large size allows you to showcase your brand’s designing chops and the flexibility of what material to use gives you a measure of control over production costs. More importantly, it’s a practical gift that will surely be used especially by the environment conscious individual.

Umbrella

Large, sturdy umbrellas are a good promotional gift for your clients. In a tropical country like ours, umbrellas are always in demand and most people have one or two stored in the trunk of their cars in case of emergencies. Umbrellas also evoke a message of being prepared for temperamental weather;  and it’s the one gift you know your recipients will definitely keep!

Pouch

Depending on the material, pouches can send different messages. The overall size and design also play a big role in delivering what you want to say. A smallish femininely-designed pouch can be used to store essential make-up for on the go professionals, while a medium-sized canvas pouch can be used as a no-fuss lunch box.

Whatever the first impression a pouch delivers, its underlying message is always ‘stay organized’.

USB Storage Drive

You can never have too many USB storage drives. Students, office workers and even executives use them for work. Storage drives are the best way to carry around.

Its unobtrusive size but powerful storage capabilities have made it an essential part of the lives of many people around the world.

A USB storage drive tells your clients that you want to help them in their work in small but powerful ways.

Wine

Gifting good quality wine is one sure way to give your brand an air of sophistication. Another great thing about wine is that you can select them to tailor-fit the season or occasion. For example, a luxurious red or a celebratory champagne will go very well as gift to a wedding, while an easy to drink wine in a magnum bottle would be great to have at a party.

When it comes to picking wines, the choices are near limitless and you can show off your good taste by selecting the perfect wine to match your recipient’s needs.

Remember, gift giving is one of the best ways to show your appreciation while simultaneously promoting your brand in a much welcomed manner. Everyone loves receiving gifts, and everyone appreciates the person giving the gifts as well.

4 Important Factors to Keep in Mind When Designing Promotional Items

JANUARY-1When your company has an event or is celebrating something, it’s very likely that you have plans to distribute promotional items in an effort to extend your reach or keep your brand top-of-mind. But like the actual campaign or event itself, the promotional item also needs careful planning for you to get the most bang for your buck.

When you start planning, don’t forget to consider the following factors:

Color
There’s a reason why food giants generously use the color red in their promotions. When creating their logos and materials, their design choices definitely went through a rigorous process with multiple approvals. Expert artists and designers likely spent hours combing through every pixel of the copy to make sure that it induces the correct emotion in their prospective customers.

Why is this?

It’s because different colors elicit different emotions from people. Blue brings calmness, purple gives you a sense of luxury, and in this case the color red is fun and exciting.

You want people to connect your brand to positive feelings like trust, warmth, and joy. So take advantage of color psychology to evoke the correct emotions in your clients.

Logo
Why are you making promotional items?

To promote your brand of course! And the simplest and most efficient way to do this is by adding a logo on whatever you’re making.

Note though that you shouldn’t just randomly slap your logo on that hard drive or shirt. It does take some planning to maximize its effects. Size, position and color all need to be considered. How big should it be to be visible but not be an eyesore? Where exactly should it be placed so that it isn’t easily covered? Does it pop out or blend in with the background of whatever color you chose for the item?

All these questions need to be answered before you finalize the design.

Material
Depending on your item, you can sometime select the material it’s made of and what material you use can also say a lot about your brand.

For example, compare a light cloth pouch to one made from waterproof nylon. Depending on the design, the cloth pouch can demonstrate practical femininity or organization. In contrast, a waterproof pouch can denote travel and adventure.

Aside from the message it could send, the choice of material also greatly affects the production price of the item. Make sure to take your budget into consideration when making your choice.

Packaging
Presentation matters a great deal when giving gifts, whether they are personal or promotional. During Christmas, a festive wrapper adds to the excitement of opening a gift, while a reusable paper bag with your company’s logo can be kept and might reach more people when used again. More often than not, tastefully decorated packaging will leave a positive impression of your brand in your clients’ minds.

Make sure you put some effort in designing whatever you want to make.