5 Secrets to Organizing a Successful Business Event

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Organizing an event always starts with conscious, meticulous planning. Just the idea of putting an event together from scratch can intimidate even the most levelheaded hosts. From announcements to finances, there are many critical points to take note of. But with smart planning and a proper mindset, you can plan an event efficiently.

What are the secrets to organizing an effective business event? Here are a few essential tips that will help you execute your next event with ease:

1. Set a goal for the event
Sit down and determine the purpose of your event before anything else. A mistake most organizers make when planning an event is not having a clear, defined goal. It’s easy to lose your cool when there are a lot of moving parts involved, but a grounding purpose will give you a sense of direction.

2. Start planning early
The earlier you start preparations, the more time you have to execute your plans. Not being in a constant rush to do things will allow you to check and double-check everything, ensuring that all your plans go off without a hitch.

3. Use social media to your advantage
Half the battle of organizing an event is marketing it effectively. One of the most popular ways to create a buzz about an upcoming event is by utilizing social media. Create a complete social media strategy to promote your event. Use various platforms to spread the word to different segments of your audience.

4. Choose a competent and trustworthy team
It’s important to assign accountability. Whether it’s you or a key employee, delegate one person to manage all the details of the event. You can then bring in more people to help with the rest of the moving parts. Make sure that tasks are clear-cut and a hierarchy of responsibilities is established.

5. Create a memorable and positive experience
Think of a time you attended a lackluster event. What factors contributed to your negative experience? Now remember a time you went to an event which was truly amazing. Take note of the differences and get inspiration from the latter.

Remember, the success of a business event is reliant on your guests’ enjoyment. You have to make every little thing count, everything from the welcoming check-in experience to the swag bags and event giveaways must cater to their taste. Use this opportunity to enforce a positive image of your brand in your loyal and prospective customers’ minds.

With those tips in mind, if you’re looking for corporate giveaways in the Philippines, feel free to check out Gift Solutions. Whether it’s a product launch giveaway, a corporate event souvenir, a sales rally memorabilia, a holiday or Christmas gift, our products are designed with elegance, sophistication and simplicity — all within your budget. For more information, you may call our hotline at +637-8641 to 42, or send us an e-mail via info@giftsolutions.ph

How to Choose an Event Souvenir That Converts

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Promotional souvenirs are, in many ways, better than other more popular forms of marketing. Clients will never print out and frame a banner ad. It is also unlikely that they will record an advertising jingle and use it as their ringtone. On the other hand, clients sincerely enjoy keeping souvenirs around. This means that your brand can deliver long-lasting and recurring impressions that can turn new prospects into lifelong clients.

Here’s how to select an event souvenir that works for you:

1. Choose souvenirs based on longevity
Souvenirs can help build enduring relationships, unlike a typical video ad which only lasts about 15 to 30 seconds before it’s gone. Clients can use items like pens and journals for up to six months; while tabletop calendars can last up to a year. You should choose items that are specific to your clients. And even if your recipient ends up not liking their souvenir, they might still re-gift them to their friends and family, stretching its lifespan even further.

2. Choose souvenirs based on exposure
Because event souvenirs are so enduring, they have the potential to influence almost all stages of your client’s decision-making process. For example, if your recipient places your promotional souvenir on their desk, it may remind them of your brand when making business decisions. Constant exposure to your logo can do wonders in helping turn a skeptic into a believer. Select souvenirs that clients will keep around their homes or workspaces. Consistency and proximity are key factors to a successful conversion.

3. Choose souvenirs based on cost efficiency
Lastly, it’s important to note that promotional souvenirs are much cheaper than television, magazine, and newspaper ads. It is a form of advertising that perfectly balances factors like cost-effectiveness and impact on the client. For example, a branded water bottle is both affordable and portable. Clients can carry it around, making impressions throughout the day. Choose souvenirs that are attractive and functional, without breaking the bank.

With those tips in mind, if you’re looking for souvenirs in the Philippines, feel free to check out Gift Solutions. Whether it’s a product launch giveaway, a corporate event souvenir, a sales rally memorabilia, a holiday or Christmas gift, our products are designed with elegance, sophistication and simplicity — all within your budget. For more information, you may call our hotline at +637-8641 to 42, or send us an e-mail via info@giftsolutions.ph