6 Reasons Why Personalized Items Make Great Business Gifts


Over the years, personalized gifts have become a huge contender in the Philippine gift-giving market. Come to think of it, if simply engraving a person’s name or adding a few custom lines can turn an ordinary gift into a special one, it is definitely worth a try. After all, adding sentimental value to a business gift takes your positive customer relationship even further.

There are many ways to extend your gratitude and leave a lasting impression for your business. Focus on sincere gestures, activities, and personalized gifts that encourage engagement with your customers. With promotional marketing, there are endless ways to keep your brand visible and your business relationships thriving.

Still not convinced? Read on, as we’ve listed reasons why personalized items make great business gifts and corporate giveaways.

1. Boosts Personal Connection
Customized gifts allow the personal connection between you and the recipient to shine through. With these gifts, you can celebrate special connections with important people that help your business – whether it may be your clients, suppliers and even employees. This is what personalized gifts do – establish a connection, celebrate it, and make it stronger over time.

2. Personalized Gifting Reinforces Your Brand
Show those who choose to do business with you that your brand stands for relationships, thoughtfulness and going the extra mile. Here at Gift Solutions, we push forward customizable branding, which means that we want your business logo to be associated with the warmth felt by recipients of your business gifts.

3. Staying in Touch Keeps the Relationship Open
In marketing, there is something known as the “drip campaign” wherein companies make sure to keep in touch with their customers via email or other measures to nurture the relationship. When you give out personalized business gifts, it opens up the lines of contact. For instance, a client who receives your gift will most likely reply to express gratitude, providing you the opportunity to add even more value to your client’s experience.

4. Cost
Another reason why personalized items make great business gifts is the practical cost for your company. Customizing corporate items are definitely less expensive, in comparison to supplying monetary incentives to people who are associated with your business. Not to mention, giving monetary rewards can sometimes be tricky as some recipients might have the impression that you’re “buying” them for your convenience.

5. Gift Giving as a Sign of Success
Companies that pay attention to gift giving towards clients tend to be the ones that are highly successful. For instance, if your business can afford giving out gifts regularly, this means that your company has a greater opportunity of getting maximum exposure with your clients or customers.  This makes you the top-of-mind brand when they require the services or products that you are offering.

6. Gifting Sets You Apart from the Competition
You may not be the only company your client works with, but gifting may help you become their favorite. People do business with those they know and like. Sending a thoughtful gift is the perfect way to distinguish your business as a preferred partner.

In giving gifts, factors such as timing, appropriateness, personality, business presentation and customizing should be considered. Take note of these and you will definitely enhance your company’s exposure.

Image source: http://bit.ly/2D0FXsJ

3 Mistakes to Avoid When Choosing Souvenirs for Your Next Company Event


Choosing products, sending over your company logo, and hitting the Submit button – ordering promotional products in the Philippines seems pretty straightforward, right? However, there’s a little bit more to it than the steps listed above, especially if you want a final product that is high-quality, long-lasting and well-designed. In this article, we list 3 mistakes businesses need to avoid when choosing souvenirs and corporate giveaways for their next company event:

1. Choosing the Wrong Product
Make sure to know who your business’s target audience is and then opt for the appropriate product for the group. The souvenir you choose should appeal to their work habits, hobbies, lifestyle or interests. Ideally, the product you opt for should fit into your business’s overall marketing plan. Clever promotional products that do not mesh well with your company’s values or branding will not give you your money’s worth.

2. Going Generic
Picking a memorable, standout promo item always pays off. Not only does it leave a long-lasting impression on its recipient, but it also ensures brand recall that could last for many years. Custom branding is a wonderful way to make a good impression on your customers. Think out of the box. For example, create a custom-shaped USB flash drive or any other product that will surprise recipients.

3. Choosing a Cheap Promotional Item
It is perfectly true that businesses want their souvenirs to reach a large number of people. However, opting for an excessively cheap and low-quality product gives recipients of these items no reason to keep it around. Low-quality and cheap promo souvenirs break down, wear out and give out quite easily. It is advisable to avoid affecting your brand in a negative way by opting for cheap promotional items. Instead, choose an item that is likely to leave a long-lasting impression and that recipients will find useful.

Your options for souvenirs are endless and are only limited by your means and imagination. But, whatever you choose, make sure to always think of how it will affect your company perception in the long run. Take the time to select souvenirs for your company and there is no doubt that you will be happy to have avoided the mistakes listed above.

Image Source: https://unsplash.com/photos/IPx7J1n_xUc